Swedish fashion retailer Monki has launched a new initiative to raise more awareness for sustainable fashion consumer practices. In their colorful and entertaining video “Monki caresâ€, callers of the 1-800-LAZY-ECO phone line are encouraged to wash their clothes less and at lower degrees (and instead wear them inside out or freeze clean), dry them in the sun, and reuse and recycle old garments instead of throwing them away.
