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One of two spots we made for Allbirds. The original brief was for each film to show the process of going from raw material to final shoe, but since we were unable to film any of the actual facilities, this is what we came up with instead.
How an Eames Lounge Chair is made - The Eames Lounge Chair and Ottoman, officially titled Eames Lounge (670) and Ottoman (671), were released in 1956 after years of development by designers Charles and Ray Eames for the Herman Miller furniture company. Made of molded plywood and leather. The heritage of the chair goes back to the molded plywood chairs pioneered by the Eames' in the 1940s. Charles Eames said his goal for the chair was that it be "a special refuge from the strains of modern living." Watch how the Eames Lounge Chair is made.
Virgil Abloh is creative director of Off-White and consultant to Kanye West. Take a tour of his studio, where graphic tees and wedding dresses are part of the same outfit.
